The purpose of this project was to create a promo for my best friend who had just bought the Porsche with the intention of selling it some months later. Immediately I got excited and started searching YouTube to get some inspiration for the video and see what direction I wanted to take it in.

This project was my most ambitious yet, I hadn't made a film for a car before so I wanted to get it right on the first try. Originally we were going to shoot rolling shots in different parts of Miami, Rickenbacker Causeway being one as it has beautiful views of Downtown Miami, but it was a big liability and there was a potential to damage the car so we settled for a studio shoot. Saturday morning, December 16th, 2018, we were off. The car came with a cover that had matching stitching and lettering to the color, golden yellow, which looked incredible. Anyone that saw us on the road knew something special was hiding under that cover.

We get to the studio and slowly rolled the car in, luckily they thought ahead and had a long carpet ready to clean the tires against to prevent the white floors from getting marks. Another good friend of mine was shooting photos for the car and they came out unbelievable, check out his work here. I used the Canon 6D Mark II with a Ronin S to keep the shots steady. A lot of the shots were filmed with the 50MM F/1.4 to get nice depth of field and tight angles, I used the 24-70MM F/4.0 for the wide shots. So, I get through a lot of shots and I remembered a rule, never go by what you see on your cameras monitor. So I thought to myself let me double check and see how these videos are coming out, I plug in the SD card into my computer and sure enough, there were issues. Now what I encountered could have been avoided had I done a bit of research on the 6D Mark II, but I learned something new about my camera that day. It's not the strongest performer in low light and the 1080p video tends to be a bit softer than most other comparable cameras. I was pretty bummed about this, knowing that I had just purchased this camera that year and that it wasn't up to par as I had hoped. So thankfully my buddy photographing had the Canon 5D Mark IV so the shots that I wasn't comfortable with from my camera we reshot and it all worked out.

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Shortly after the shoot, I had most of the video done and I showed my friend how it was coming along so far and he loved it! But I didn't. I felt like something was missing and that it was still bland. So I put it on the back burner and let time pass to see if I would get a spark of creativity and see the vision I had dreamed of. The hardest part with post-production is not the editing for me, it's the soundtrack. I searched endlessly on YouTube for songs that were copyright free to avoid getting a strike on the video. I turned to Audio Library's YouTube channel because they have a vast selection of copyright free music and finally I narrowed it down to one song, I'll Be There (ft. Ratfoot) by Midrange. I felt this song fit the mood I wanted and sure enough, after making cuts and speed ramps it was starting to come together. Then I wanted more, so to name a few of the YouTube filmmakers I follow, Daniel Schiffer and Ryan Nangle, I got inspiration from their tutorials and various effects they sell. Shortly after, Peter McKinnon released a video on his sound effects pack and man what a difference it made, it added more life to the video than I realized. Nearly two months after the shoot I was finally done, the final film was ready.

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The journey was great and I learned so much from this shoot. If you enjoyed the story please leave some feedback or if you want to collaborate shoot me a message on here or on one of my social media accounts.

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Banner photo courtesy of Porsche Newsroom